Hearsay Social

The Post Library contains pre-approved content created by National Life. You can find content by categories and using the filters mentioned in the previous section then post content to your social media networks using the steps below.

1. Choose your Content: Once you have selected a piece of content to post, click on the desired post. This will open the publisher window. – For some content, you will see a pencil icon that will allow you to edit the post message, thumbnail image, content header, and sub header. Any changes you make will need to be reviewed by compliance for approval.
2. Select Your Accounts: Under “Accounts,” select the social network to which you’d like to post. Note: The social icons shown under each piece of content in the library indicate which social network(s) the post is formatted for.
3. Select the Post Time: This allows you to schedule a date/time for when the post will publish and go live. Posts can be published instantaneously (Hearsay’s default setting), at a Custom Time, or at a Suggested Time. Hearsay provides Suggested Times to post to social networks based on when your audience is most active.
4. Publish / Schedule or Request Approval: If you did not modify pre-approved content, you can schedule or post immediately. If you changed anything, you will need to click “request approval” to finish proposing your post.

For more information on posting content through Hearsay watch this video.

You can also post Custom Content within Hearsay.

1. Start New Post: Click the the upper right-hand button labeled, “New Post,” to open the publisher window.
2. Add Your Content: From here, you can add your post elements: write your copy and attach an image as necessary. You can also create a post by copying and pasting a link to a piece of published content (like a blog post or news article). This will automatically to pull in an image, header, and sub-header. You will also be able to edit each field.
3. Select Your Accounts: Under “Accounts,” select the social network to which you’d like to post. Available accounts will be those you’ve connected to your Hearsay workspace.
4. Select the Post Time: A key functionality in publishing content within Hearsay is the “Post Time” functionality. This allows you to schedule a date/time for when the post will publish and go live. Posts can be published instantaneously, at a custom time, or at a Suggested Time. Hearsay provides Suggested Times to post to social networks based on their aggregated data.
5. Request Approval: Any custom content you schedule will require you to “Request Approval” to complete it. Your original content will be routed to the compliance team for review, and only if it is approved your content will it then schedule or publish as created. If the post is not approved you will be notified within the Hearsay Workspace.

You can only promote Facebook posts that you’ve already published. Currently, promoting Facebook posts through Hearsay is the only compliant way to conduct paid advertising on social. This is because Hearsay’s Facebook integration is the only process that allows us to compliantly archive any paid posts.

Types of content boost/promote

Successful Content Boost content that’s been getting attention for you on Facebook recently. If your immediate audience likes something, it’s likely a broader audience will too.

Upcoming Events

If you’ve posted about an upcoming event, think about giving it a boost. It could help you build awareness.

Highlight Success or Expertise

If you have an approved post that generally highlights you or your firm’s expertise, boosting this type of content can help build brand awareness and trust.

1. Open your Facebook Ad Account Before you can connect an Ad Account to Hearsay you need to create one within your approved Facebook Business Page. Use Hearsay’s instructions for promoting posts to set up your ad account. NOTE: You’ll need to ensure that you connect a payment method as shown in he guide even if you’re not trying to boost a post immediately. You’ll need a payment method in the system to connect to Hearsay.
2. Connecting Your Ad Account to Hearsay Navigate to the Connect Accounts page. Click your user panel and select Connect Accounts” from the dropdown menu.
3. Select Your Linked Facebook Page Navigate to your Facebook page from the options available and click “Edit” at right. From there, you’ll see your Facebook page. Click “Edit” at right.
4. Authorize the Connection Under “Publish Content” scroll to “Promote Posts” and click on the button labeled “Connect Ad Account” to authorize the connection to Hearsay NOTE: You may need to re-enter your password and manually authorize the Hearsay connection.