An Instagram business profile includes several key elements that can help you promote your business, attract the right audience, and drive engagement.
Scroll over the hotspots to learn more about the page functions and features.
1
Home: Your home feed is where you can view content posted by those you follow.
2
Page Title: This can be your name or the name of your agency/business.
3
Profile Photo. A high-quality image that represents you or your business.
4
Handle (@username): handle, also known as a username, is a unique identifier used to create and maintain an Instagram account. It is usually represented by the @ symbol followed by the username. Your handle is also how other Instagram users can find and follow your profile.
5
Contact Information: List the business contact information that followers can use to get in touch (website, email, phone).
6
Bio: In 150 words less, this is a brief description of who you are, what you do, and the unique value you offer.
7
Website: Include a link to your website or relevant page, such as your LinkedIn profile.
8
Business Category: The business category refers to the type of business or services you offer. We advise using “Financial Services” as the appropriate option.
National Life Group® is a trade name of National Life Insurance Company (NLIC), Montpelier, VT, Life Insurance Company of the Southwest (LSW), Addison, TX, and affiliates. Each company of National Life Group® is solely responsible for its own financial condition and contractual obligations. LSW is not an authorized insurer in NY and does not conduct insurance business in NY. Equity Services, Inc., Member FINRA/SIPC, is a Broker/Dealer and Registered Investment Adviser affiliate of NLIC. Third party entities are independent of Equity Services, Inc. unless otherwise stated.
Home Office: One National Life Drive, Montpelier, VT 05604 | (800) 344-7437 | www.nationallife.com
No bank or credit union guarantee | Not a deposit | Not FDIC/NCUA insured | May lose value | Not insured by any federal or state government agency
Guarantees are dependent upon the claims-paying ability of the issuing company.
FOR AGENT USE ONLY - NOT FOR USE WITH THE PUBLIC
TC131187(0123)3 | Cat No 105353(0123)