Instagram

You may already be familiar with Instagram for personal use, but how does it differ when it comes to business? For service-based professionals and businesses, Instagram is less about making sales and more about creating lasting connections with your audience. This begins with a robust business profile that showcases your brand personality, expertise and value proposition.

With a Business Profile Account, you can:

• Receive real-time metrics on your content and promoted posts.
• Use insights to understand your audience and how they interact with your posts.
• Add essential contact information such as business hours, location, website and phone number.

In order to create an Instagram Professional Account, you must have an Instagram personal profile and a Facebook business page.

Creating an Instagram profile is easy and can be done both on your phone using the Instagram app or computer at instagram.com. Click here for a step-by-step guide to creating an Instagram profile.

Note: If you already have an Instagram profile, please see below, which shows how to convert Instagram Profiles into Professional Accounts.

You must convert your Instagram Personal Profile into a Professional Account.

There are two ways to complete this process:

•  Via your computer, you can log into Facebook.com and connect your Instagram account to your Facebook business page (Recommended)