Instagram

You may already be familiar with Instagram for personal use, but how does it differ when it comes to business? For service-based professionals and businesses, Instagram is less about making sales and more about creating lasting connections with your audience. This begins with a robust business profile that showcases your brand personality, expertise and value proposition.

With a Business Profile Account, you can:

• Receive real-time metrics on your content and promoted posts.
• Use insights to understand your audience and how they interact with your posts.
• Add essential contact information such as business hours, location, website and phone number.

In order to create and connect an Instagram Professional Account to Hearsay, you must have an Instagram personal profile and a Facebook business page.

Creating an Instagram profile is easy and can be done both on your phone using the Instagram app or computer at instagram.com. Click here for a step-by-step guide to creating an Instagram profile.

Note: If you already have an Instagram profile, please see below, which shows how to convert Instagram Profiles into Professional Accounts.

Before you can connect your Instagram account to Hearsay, you must first convert your Instagram Personal Profile into a Professional Account.

There are two ways to complete this process:

•  Via your computer, you can log into Facebook.com and connect your Instagram account to your Facebook business page (Recommended)

Once your Instagram profile to a Professional account, you can connect your profile to Hearsay by following the steps below. Please note that you must connect your Instagram Professional Account to a Facebook Business Page before you can connect to Hearsay:

1. In Hearsay, at the top of the screen, click Settings.
2. Choose Accounts. 
3. On the Accounts page, select Connect Instagram and enter your Facebook Profile credentials. This is the Facebook Profile that manages your Facebook Business Page.
4. Select your Instagram Professional Account to connect and click Finish.