Facebook

In 100 characters or less, your bio section allows you to share what you do and what sets you apart in a specific yet enticing way.

For example, a mission statement or agency tagline can work here.

Facebook will ask for this information during the page setup.

Profile Photo

The profile photo is displayed in a circular shape and can be customized with filters and frames. A profile photo is often the first thing people see when they come across a user’s profile. It can leave a lasting impression and influence how others perceive the user. Ensure your profile picture is clear and recognizable – it will appear in your News Feed, so you should use a high-quality professional image, such as a headshot or agency logo.

Facebook will ask for this information during the page setup.

Cover Image

The cover photo is the large background photo that appears at the top of your page. For your cover image Having a visually appealing and brand-focused cover photo is crucial to making a good impression on page visitors.

Make sure to use a high-quality image you own and with minimal text on it for a professional appearance.

Below are some ideas for cover images unique to you.

• city skyline / main street of your town
• a professional image of you in your office or of your office
• a professional image of you and your team
• professionally designed graphics representing your agency.

When you first create your page, Facebook automatically generates username and URL for your page, that is usually made up of random characters.

To change this, create a username that is concise and easy to recall– something you can share.  Your username will then become the page URL.

Use a combination of your name and numbers or acronyms if your name alone isn’t available.

For example, a Vermont based agency could use MyAgencyVT (state), MyAgencyBTV (airport abbreviation), or MyAgency802 (well known area code).

Doing this makes it easier for people to discover you and provides you with a URL address unique to your business.

DEFAULT: www.facebook.com/ profile.php?id=100064738749729

PROPOSED: www.facebook.com/KevinJonesABCAgency

Tip: Choose something you will not likely need to change in the future so that you may always use the same page link to promote your profile.

Tip: Use a combination of your business page name and numbers as necessary if your name alone isn’t available.

The “About” section is an opportunity to make a strong first impression and expand on your page intro/bio. It should offer an easy overview of who you are and how you can add value to the clients you serve.

The first one or two sentences are often the most important, as they are the first thing people read. Allow the sentences to serve as your elevator pitch to introduce yourself and the work you do.

EXAMPLE: I take pride in helping my clients prepare for the next step in their financial future. I believe that my combined experience, professionalism and knowledge of financial products and services will help you as you work to reach your financial goals.

Make sure to use clear and concise language. Focus on highlighting your strengths and unique selling points while detailing your passion and reasons to believe in you

Personal Summary

In addition to the first one to two sentences, follow up with including your Personal Summary. This can be 3-4 sentences on the why and how behind your work. Make it personal, informative, and enthusiastic, tying back to the brand when possible.
Be sure to showcase your personal strengths in addition to your professional ones. Consider mentioning a relatable hobby, a volunteer cause, or a common interest that others can relate to as a conversation starter.

EXAMPLE: Serving my clients and helping them navigate their financial futures is rewarding for me–I truly enjoy helping families and business owners navigate the road towards financial freedom. It’s my goal to establish lasting relationships with my clients and become a lifelong resource for each one of them. I have the tenacity for being a helping hand. If we work together, I’ll take care to consider every piece of your financial puzzle, starting with a careful review of your needs and level of knowledge, and putting them all together for a life-long plan. When I’m not serving my clients, you can find me working on my photography. Anyone up for joining me?

Highlighting Your Offered Services or Solutions

Close by listing the keywords of your services. Doing this can help increase the visibility of your page while also providing potential clients with a clear understanding of what you have to offer. Start with an introductory sentence that explains how you can assist, followed by a summary of your solutions.

EXAMPLE: Below are some of the financial goals I help my clients to navigate, including but not limited to:

• Overall Financial Strategies
• Estate Planning Strategies
• Retirement Planning and Strategies – 401(k)s, IRAs, Pension Plans, Indexed or Fixed Annuities
• Business Needs Analysis