Inspired to do things differently.

National Life has long stood apart from other insurance companies, for reasons that go far beyond products. We are a mission-driven and purposed-filled business. For us, the cause of what we do is as important as the products we sell.

Let’s Talk About You: Expertise and Solutions
for Your Continued Success

Affiliating with National Life Group, gives you entrepreneurial freedom – and a commitment to support your success.

We surround you with the resources you need to:

  • Develop, build and market your practice
  • Differentiate yourself from the competition
  • Help your clients’ solve their needs
  • Easily manage and process business

To ensure you run your business in a way that meets your needs, we have various options whether you are looking for a traditional career contract, an independent agent contract, or something in-between, we have the ability and experience to meet your needs. If you pursue a full-time contract, we offer a comprehensive benefits package, 401(k), pension, FICA match and more.

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Driven By Our Values, Fueled by Our Passion

Our cause is a very simple one: To Do Good in our communities and with the individual families we serve.

For 175 years, we have aimed to keep our promises to provide families stability in good times and in bad. And throughout that history, the guarantees2 offered through our products have provided peace of mind to those families as they plan their futures.

Hear how one of our agents brings peace of mind to her community.

OUR MISSION

Keeping our
promises.

OUR VISION

To bring peace of mind
to everyone we touch.

OUR VALUES

Do good. Be good.
Make good.

A Strong Foundation You Can Build On

Our Strength

We believe our past has prepared us for a strong future. Our founders were innovators who created the first mutual life insurance companies with a national vision.

Since 1848, we have been serving families and businesses across America’s Main Streets.

Our commitment to our both our buying and selling customers is reflected in our balance sheet and our ranking amongst our peers.

Our Advantage

As industry leaders our longevity and financial strength is due to our commitment to serving Middle America.

For 175 years we have been keeping our promises means to be there when we are needed most and industry leading innovations like our Living Benefits bring that promise to life unlike any other in the industry.

Unmatched Strength — 175 Years and Counting

Backed by the financial strength of National Life Insurance Company and Life Insurance Company of the Southwest.

Business Highlights
Cat No 68825

Financial strength ratings as of May 30, 2024 are: A.M. Best A+ (Superior) 2nd out of 16 ratings, Standard & Poors A+ (Strong) 5th out of 21 ratings, and Moody’s A1 (Good) 5th out of 21 ratings | (Ratings are subject to change)

Access to A Forward Thinking Broker-Dealer
and Registered Investment Adviser

Equity Services, Inc. (ESI) and
ESI Financial Advisors (EFA)

As the broker-dealer and RIA affiliate of a mutual life insurance company, Equity Services, Inc. (ESI) has a unique view of the business, and an  understanding of how investment and fixed financial solutions work together. Offering the flexibility of multiple affiliation options and an advisor experience that is personal and exceptional, ESI exemplifies what it means for a firm to be advisor-focused.

Your Business. Your Vision.
Equity Services, Inc. is your partner, offering:

  • Advisor-focused model and unparalleled service
  • Comprehensive product offerings with both fee-based and commission-based solutions
  • Extensive technology including ESI Illuminations Proprietary Advisory Platform
  • Customized transition services with dedicated resources through the Partner Experience Group

The Difference: Unparalleled Service and Customized Transition Services

“Whenever we called, they picked up the phone. That’s a big difference you don’t find in other companies.”

Jeff Friedrich, ESI AdvisorIntegrated Financial Concepts, New Jersey

“The transition team did a great job in supporting us during the transition process. We had a huge task to transfer over 1,000 accounts and expected to buckle-up for a long haul. We were delighted to get a dedicated ESI team, and they processed the bulk of our clients in the first 90 days.”

Tyler Degeneffe, ESI AdvisorDegeneffe Finacial, Wisconsin

BROKER-DEALER & REGISTERED INVESTMENT ADVISER

The Flexibility you need, the Innovation you expect, the Service you demand.

We Make It Easy

Writing business shouldn’t be rocket science. In that spirit, experience a completely modernized way to submit business to National Life. You won’t find this type of ease and efficiency with any other carrier.

Ascend makes New Business and Underwriting at National Life simple, fast, and accurate. We’ve made significant investments into our technology and reimagined the process and the platform to give you and your clients an experience you can’t get anywhere else.
Collaborate directly with our underwriters and experience one of the shortest submit-to-underwriter
decision timeframes in the industry compared to peer companies.
Our EZ Underwriting program allows for no fluid collection with face amount limits as high as $3 million for permanent policies and $2 million for term policies.
eApp allows for the completion and submission of any application remotely, reducing the need for follow-up questions and forms, to create a smoother process for you and your clients.
Using Policy eDelivery, you can efficiently deliver an insurance policy to your clients electronically.
Take your business on the go with our Agent Mobile App. You’ll always have your book of business in your pocket, as well as the ability to run illustrations and access valuable client intelligence.
As a Registered Representative with Equity Services, Inc., you’ll have access to an extensive suite of technology and platform integrations to simplify CRM, workflow, and reporting — all with a totally paperless experience.

Competitive Products and Solutions

We look beyond the product to solutions, serving the needs of individuals, families, professionals, and business owners.

Through National Life’s various financial services companies, you can offer a full portfolio of life, annuity, and investment products to help meet a variety of needs  for individuals, families, professionals, and business owners.

#1

for Fixed Indexed Annuities in
Employer Sponsors Plans1

#1

for Indexed Universal Life
Insurance Sales2

#7

for individual life insurance
sales out of all reporting U.S.
life insurance companies2

We offer a full portfolio of products to deliver client solutions:

Whole Life, Term,
Indexed Universal Life

Indexed Annuities

Large Case Products
and Solutions

Grow Your Business With High-Net Worth
Individuals, Business Owners, and Plan Sponsors

Bringing peace of mind to Middle America is core to what we do – but, it’s not all we do. Access our Advanced Markets and Retirement Services teams to help you grow your business and expand into new markets at no cost to you.

You can look forward to:

  • Ongoing education and training programs to expand your practice with high-net worth individuals, business owners, foreign nationals, nonprofits, and plan sponsors
  • Direct access to National Life’s in-house team for individualized case consultation and point-of-sale support
  • Simplified sales concepts and case design
  • Consultation with strategic advisors and programs including Certified Public Accountants (CPAs), Attorneys (Advanced Markets), and 403(b) Certified (Retirement Services)

Growth and Development

Whether you’re new to the industry or are a seasoned professional, we have the education and training to keep you advancing, including:

NEW AGENT

Advisor Lift-Off Program
Foundations 101
The FIRST Experience
ESI Investment Camp Series
Hoopis Performance Network

NEW AGENT & NEW TO NLG AGENTS

Practice Management Conference
403(b) certified Training
Living Benefits Certified Training
Foundations 101
The FIRST Experience
ESI Investment Camp Series
Hoopis Performance Network

EXPERIENCED & EXPANDING AGENTS

Illustration and Case Design School
Practice Advancement Retreat
AMPed Up!
CPA Symposium
ESI Business Development Conference
Practice Development Webinar Series
Hoopis Performance Network

LEADING/ TOP SELLING AGENTS

Annual Summit
The Edge Study Group
CPA Symposium
ESI Symposium

REGISTERED REPS

ESI Business Development Conference
ESI Investment Camp

ALL

Ongoing virtual training for everyone
Professional Designation
Hoopis Performance Network

Recognition and Incentive Programs

Your hard work should be recognized. Through our incentives and recognition programs, we motivate, celebrate and contribute to your future success.

President’s Club, Chairman’s Club, and ESI Elite Symposium

Our annual incentive trips are best in class, highly coveted, global events that recognize our top producers for the peace of mind they bring to their clients.

Diamond Club and ESI Circle of Excellence

Diamond Club, an enterprise-wide recognition program, and ESI’s Circle of Excellence, a program for Registered Reps with ESI, are comprised of our top producers and Registered Reps.

CIQ – Cash Incentive Quarterly

CIQ, a quarterly cash bonus program, allows full-time agents an opportunity to earn bonuses four times a year and a possible monthly health subsidy.

Incentive programs are based on various levels of production, years of practice and licensing. Not all packages are available to all agents.

Marketing to Amplify Your Business

Access to effective marketing campaigns, sales concepts, prospecting tools, compelling social media content, and education is right at your fingertips.

Marketing Campaigns

Plug and play packaged sales concept campaigns designed for you to deploy in your local markets to reach prospects and drive sales.

Cobrand on Demand

Customizable marketing resources all approved by Advertising Guidance and ready for your personalization.

Multicultural Marketing

A library of in-language multicultural marketing materials for prospecting and point of sale to use in your diverse markets.

Broadridge and FMG

Digital marketing partner vendors to support your digital marketing efforts including emails, newsletters, and websites.

Hearsay

Social media management tool with compelling content approved by Advertising Guidance and ready to schedule and share on these platforms:

Community Empowerment and Connection

Our mission extends well beyond life insurance and annuities to our CAUSE — making the world a better place.

Do good in your local community while building your business, your network, and your brand with these programs.

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It begins and ends with one word – CAUSE

1. LIMRA US Individual Annuity Industry Sales Report, 1Q2024
2. LIMRA US Retail Individual Life Insurance Sales Participant Report, 4Q2024

National Life Group® is a trade name of National Life Insurance Company, founded in Montpelier, VT in 1848. Life Insurance Company of the Southwest, Addison, TX, Chartered in 1955 and their Affiliates. Each Company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York.

Equity Services, Inc. (ESI), Member FINRA/SIPC, is a Broker/Dealer and Registered Investment Adviser affiliate of National Life Insurance Company. In CO, MO, NH and WI, ESI operates as Vermont Equity Services. One National Life Drive, Montpelier, VT 05604. (800) 344-7437. Securities and investment advisory services are offered solely through registered representatives and investment adviser representatives of Equity Services, Inc.

FOR AGENT USE ONLY – NOT FOR USE WITH THE PUBLIC
TC142160(0524)1 | Cat 106693(0524)