HTML Agent/RR Instructions — Please remove these instructions before using this email.

Agents/RRs — If you do not change any content in this email and only personalize it with your contact information, you do NOT need to submit it to the Advertising Guidance Team (AGT) for review or re-approval.

Create email instructions:
  • Choose a template and click on Download Email. The template will open in a new browser window or tab.
  • Click anywhere on the page and select all (Ctrl +A) and copy (Ctrl + C).
  • Create a new email. Click in the body of the email and paste (CTRL + V) the template into your email.
  • Add the subject line included in the instructions at the top of the template.
  • Personalize the email with your contact information as noted.
  • Remove the instructions.
  • Send a test copy to yourself or a colleague
Please include your name, business address, and email signature (or, if registered with ESI, your approved email signature including your ESI disclosures) as part of this email before you send it out. Please note that all disclosures, form numbers, and opt-out instructions that appear in this email must be included and not changed. Do not include a website as part of your email signature unless the website has been reviewed and approved by the AGT.

Please be sure to read the resources under Email Marketing found on the agent portal under Training >> Compliance >> Advertising/Social Media >> Telemarketing and Email Solicitation. This provides important information regarding CAN-SPAM requirements and your responsibility to scrub email lists prior to sending marketing emails.

Agents/RRs — Please use the following email subject line:  Introducing RapidProtect: Lifelong Protection in an Instant

Hi [Client First Name],

If getting life insurance is on your to-do list — but the thought of paperwork and medical tests has held you back — I’ve got great news. RapidProtect is life insurance that's designed for busy people like you.

  • No medical tests or lab work

  • Just a few simple health questions

  • Instant decision on coverage*

If you're looking for a simple way to protect your family’s future, RapidProtect could be a great fit.

Let’s connect for a quick conversation to see if RapidProtect is right for you.

[RR/IAR Name]

[Agency Name]

[Business Address]

[Phone #]

[Email]

[(If in CA or AR) State Insurance Lic. #:]

[Calendly link if applicable]
One National Life Drive, Montpelier VT 05604 | www.NationalLife.com